Marketing Bullshit is bursting with practical tips, geared to a single objective: to make you think about your actions and optimize your business from a marketing perspective. By showing you the huge potential of freebies, available online, you will be able to test many low-budget solutions and achieve high end results.
Starting with personal motivation, the author (Katja Omlor) invites us into the mesmerizing world of marketing by always staying away from bullshit of any kind. By covering aspects like new marketing, Corporate Identity and just how lazy customers might be, the book offers a non-conventional approach to this omnipotent subject.
Have you ever dealt with Customer Relationship Management? Intranet? Organising events? Internal communication and public relations? Your own website and Online Marketing?
Well, you will now. The book is different, fresh and will make you rethink many actions and processes you might have been taking for granted.
And – if everything fails, it even offers a segment on getting a job. Try it!
4.6. Are there any special tools or treats the world has to offer?
Well, as a designer, this might be (personally speaking) sort of counterproductive. The internet has many things to offer, we have already discussed several special websites with free photos, banner creators, etc. There is also one very important site worth mentioning: Envato, so humbly described as “top digital assets and services.” I can tell you, they ain’t lyin’!
My favourite part is the Envato market. Here is a little secret: although I am a graphic designer, I often use this website simply as a source of inspiration. Once you discover what they have to offer, you, on the other hand, may be soon happily applying thousands of resources and saving loads of money. The website provides you with:
• Themes and templates (ThemeForest)
• Graphics and vectors (GraphicRiver)
• Photos and images (PhotoDune)
• Footage and animated graphics (VideoHive)
• Scripts and plugins (CodeCanyon)
• Music and sounds (AudioJungle)
• 3D models and textures (3DOcean)
Basically, what you will be getting here is anything your heart desires at an incredible price (e.g., templates starting at around $4). I know, sometimes it seems too good to be true. The only limitation you may face will often be buying graphic design software to edit the files.
Envato isn’t the only option for getting free resources. You know the basic rule: just Google it. One premise, however, remains constant. Nothing beats a good designer that gets to know you and your company. If you are planning on becoming a Champions League Player, you will need to kick it up a notch and personalize.
Want more information? Check out the video teaser: https://www.youtube.com/watch?v=DvK94aZwOjY